Melanie Cox McCluskey
Copywriter | Journalist
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Field & Stream
Sally Rose
Zume Pizza Direct Mail
Westinghouse Truth Video
Pipitone Holiday Video Card
Bobrick Brand Positioning Video
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Brand Manifesto
Field & Stream refreshed its brand to appeal to a larger, more diverse audience. The manifesto reflects the brand's updated focus on trusted products, service and experience to frame a consistent point of view across all channels.