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Copywriter | Journalist
Zume Pizza
Direct Mail
To reduce the overhead costs of a brick-and-mortar shop and decrease customer wait times, this Bay Area pizzeria bakes its pies inside custom-built trucks while driving through the neighborhoods it serves. The top DM concept nods to Zume's always-nearby business model; the bottom contrasted the easy-to-attain pleasure of Zume against San Francisco's toughest cultural "get."
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